On November 24^th 2008, a year after the UK release of Beautiful World, Take That released the single Greatest Day.

The twelve months preceding this single’s release had seen them ask questions of themselves and their support, questions that were answered emphatically by Beautiful World.  Did Take That still have what it takes? Yes, indeed they did, and the proof was on that album. Was there still a space for Take That in the music world? Yes, indeed there was. Beautiful World was a big bold success and songs like Patience and Shine were the dot on the exclamation point.

Greatest Day is the type of single a band releases when they know they have an album coming to equal that quality. Greatest Day showed everyone that the quality was not about to dip, although by this point no-one seriously thought that it would.